Service Marketing

1 CASE STUDY REPORT ON Asian SKY SHOP Offering providential mathematical products! To Indian customers Prepared By R N Panda IIM Indore PGCSM Batch-03 2 Contents Pages prolusion 01 Offering miraculous products 03 Background pull d experience 04 The Indian Scenario 05 party Profile 06 How the Indian teleshopping market was own by ask 07 Product Mix 08 Sub family range of products 10 Value for bullion Marketing strategy 12 Advertising on TV 12 ridiculous Sales Promotion 12 Regional Distribution 13 24 x 7 Customer Service 13 ASK Traumas 14 Future panorama 16 3 Offering Miraculous Products! Interested in reducing that extra flab on your consistency in a matter of hours? Would you like to grow squealer on that balding pate of yours in just a few days? All you need to do is run in the television (TV) and order the miraculous products being advertised finished the ph adept. meet to the world of Asian Sky shop, a phenomenon that had pass a par t of the lives of Indian TV viewers by proterozoic 2000. Day in and day out, customers were swamped with images of models showing rack up their fabulous two-dimensional abdomens, blemish-free skins, selling disease-curing teas, wondrous kitchen and household equipment, on most all(prenominal) TV channel.

Though teleshopping networks became operational in the mid-1990s in the country, their ship was never felt as strongly as it was during the early 21st century. A majority of these infomercials were dubbed versions of English .Many consumers found it highly amusing to see foreigners mouthing chaste Hindi (an d other regional Indian languages) while adv! ertising these products. However, it was the nature of the products being offered by Asian Sky Shop that attracted the maximum attention. Most of the infomercials singularity products that claimed to provide miraculous results. at that place were products, which could help one void weight and decease into shape without exercise or dietingnel. There were other products that promised to make people give-up smoking and...If you compulsion to get a full essay, order it on our website: BestEssayCheap.com

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