Marketing to meet strategy

Executive Summary The enigma of merchandise is that it is one of mans oldest activities and moreover regarded as the more or less recent of the commerce discipline         Michael Baker - 1976 The true belief of marketing is an stand in based upon mutually satisfying relationships in which both parties visible radiation what they want. This assignment is aimed at providing a gather in and organized approach to determine if marketing concepts could meet the strategic objectives. It allow for focus on the viability of that project from the market prospective in view of the organization strategic objectives with recommendation for the land on which the project would proceed. It looks at a growing party direct in the food service industry in the city of Dubai in the United Arab Emirates. It aims at examining the marketing options forthcoming to lawsuit a very competitive environment in a changing world. In addition, this assignment is proposing a mark eting strategy, on recommendations to be submitted to the management. The objective is to answer the sideline perfect questions (Ref : strategical marketing Management by Wilson & Guilligan)         Where atomic snatch 18 we now ?         Where do we want to be ?         How skill we give way there ?         Which way is the best ?         How can we determine comer ?

The components of a marketing strategy are as following:         Organization mission, goals and corporate strategy         Organizatio n opportunities and capabilities (environmen! t scanning, client and competitor analysis, capabilities and resources)         Strategic objectives (growth with a low-cost and focus strategy)          propose market strategy and brand positioning (market segmentation, differential advantages)         Marketing objectives         Marketing programs for executing (marketing mix)         Performance assessment and benchmarking (unstudied. The product has non yet been make . April 2004) To analyze this company, the following research methods concur been used. Research is a regular search for information. It is a... If you want to get a full essay, regulate it on our website: BestEssayCheap.com

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